Digital Transcription Birmingham Organization Background and Structure Essay

Digital Transcription Birmingham Organization Background and Structure - Essay Example The organization has considered using a website to improve its visibility in the marketplace but is concerned that there is a great deal of competition on the web. The organization also is resource limited  and feels unable to justify making any member of responsible for a website, or paying for a third party to build and maintain the website. DTB has decided to request a feasibility study to determine whether moving all or part of its marketing to the web would be beneficial. It is also interested in how else it could overcome some of its problems by using the web. For instance, if the organization was able to recruit home workers on an as-required basis, this might allow it to take more work in and expand its operation over time. The organization’s current website can be found at http://www.digital-trans-bham.co.uk/. The website has been operative for 2 months but to date has not generated any enquiries. It consists of 3 pages. The home page poorly describes the services on offer, the contact page provides an HTML form for enquirers to obtain more information, and the confidentiality page covers the organization’s security and payment policy. Many have argued that the Internet renders strategy obsolete. In reality, the opposite is true†¦it is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the internet as a complement to, not a cannibal of, traditional ways of competing. Porter has described the manner in which the internet influences the five forces of competitiveness (see below). The majority of impacts are negative on the long-term profitability of an organization. As Porter explains: The great paradox of the Internet is that its very benefits – making information widely available; reducing the difficulty of purchasing, marketing, and distribution; allowing buyers and sellers to find and transact  business with one another more easily – also make it more difficult for companies to capture those benefits as profits.  

Definition of Ethics Essay Example | Topics and Well Written Essays - 750 words

Definition of Ethics - Essay Example In the professional world, ethics refers to â€Å"the principles of conduct governing an individual or a group† (Merriam-Webster Dictionary). Professional ethics are rules that govern the actions of the people it covers. Ethics tells them what is acceptable behavior from one that is not. Connotative Meaning Ethics connotes a clear sense of the right things to do and the wrong things to avoid. Since ethics corresponds to established rules and laws, everyone is expected to follow and adhere to them. Ethics governs the behavior of people; it tells them how to behave and act in different situations that are acceptable to the norms of society. It is a standard against which people’s behaviors are measured. Being moral means conforming to accepted standards of behavior. Ethics also connotes a system of belief from which people subscribe. It is a shared consciousness among people composed of their beliefs, values, and aspirations which guide their daily living. Similar to laws , however, ethics in this sense is developed by the people and is passed on to other generations. Having survived the test of time, this gives ethics a sense of legitimacy making it even more useful as a set of guiding philosophies for the next generation to use. Ethics can also be considered an area of inquiry. Studying ethics as a branch of philosophy reveals the fundamental nature of the term and the sets of knowledge that have been built around it by philosophers. In this sense, the true nature of right and wrong is argued and debated. Inconsistencies, gaps, and limitations in the definition of morality are threshed out. This results to a connotation of ethics that transcends the boundaries of time and space. Professional ethics, on the other hand, emphasizes the need to adhere to those rules since deviations from them can result to legal consequences. Examples of professional ethics include physician, journalist, and business codes of ethics. These ethics act as guidelines that help professionals make the right decisions when faced with morally-challenging situations. Examples of these situations include a doctor considering euthanasia, a journalist covering a hostage crisis, or a corporate executive dealing with union issues. I see ethics as a set of moral standards that must be observed and followed. Having a sense of right and wrong is important because it translates into the behavior and actions of a person. Ethics is what directs a person to choose the right thing over the wrong one. Knowing the difference between right and wrong allows a person to make informed decisions when dealing with difficult situations. It enables a person to align his/her moral convictions with those of the established ethical rules. Adhering to ethics, however, remains to be a personal choice. Despite societal expectations to act and behave according to ethical rules, it cannot be avoided that people’s actions may sometimes deviate from the norm. Ethics, then, is a c onscious decision that requires constant effort from the person adhering to it. It is a conviction to follow established moral principles in order to achieve societal harmony. Ethics in this sense involves having to compromise one’s beliefs with the collective belief system that a society holds about proper behavior. Since ethics is constructed by society,